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Don Q is a Puerto Rican rum, distilled, manufactured, bottled, and distributed by Destilería Serrallés from its corporate facility in Ponce, Puerto Rico. Don Q, "Puerto Rico's best-known rum",Neysa Rodriguez Deynes, Rafael J. Torres Torres, and Carlos Aneiro Perez. "Otros Puntos de Interes", in Brevario Sobre la Historia de Ponce y Sus Principales Lugares de Interes. Gobierno Municipal de Ponce (Ponce, Puerto Rico). Model Offset Printing. 1991. page 172. is the top-selling rum in Puerto Rico, Don Q celebra nueva imagen. Periodico El Sol Puerto Rico. Accessed 12 March 2020. 10 Things You Should Know About Don Q Rum. Christine Clark. Vinepair.com 8 November 2019. Accessed 14 January 2020. Review: Don Q Cristal Rum. Jeff Ellingson. Best-tasting Spirits. 23 March 2015. Accessed 14 January 2020. Don Q Distillery to Ramp Up Rum Production in Puerto Rico. Caribbean Journal. Undated. Accessed 14 January 2020. where over 70% of the rum consumed in the United States is produced. DonQ awarded 5 stars. Puerto Rico Daily Sun. San Juan, Puerto Rico. 15 September 2011. Retrieved 19 October 2011. The rum derives its name from Don Quixote, Porta Caribe: Ponce and around. Stephen Keeling. "The Rough Guide to Puerto Rico." Rough Guides Limited. 2008. Page 218. Retrieved 10 July 2012. Museo/Exposición/Galería de arte Don Q. Retrieved 2 October 2011. the protagonist in Miguel de Cervantes' classic Spanish novel. The rum is sold internationally, competing against Bacardi for market share. Available in the continental United States since June 2009, Serralles USA Opens Its Headquarters in Dallas, TX. Business Wire. Retrieved 18 December 2012. Don Q continues to outsell Bacardi in Puerto Rico. Rum - Don Q Gold: Destileria Serrallés. Chris Carlsson. Spirits Review. Retrieved 18 December 2012. Booze Reviews Don Q Rums: Crystal, Gold, Añejo. Booze Review. March 2010. Retrieved 18 December 2012. Rum Journal: Tasting Don Q Gran Añejo Puerto Rican Rum. Caribbean Journal. 22 September 2012. Retrieved 18 December 2012.
In 1865, the family opened a rum manufacturer at the plantation, "Hacienda Mercedita". On that year, Juan Serrallés, who would go down as one of the most successful liquor salesmen in Puerto Rican history, imported a still from France, which enabled him to produce his first casks of rum.
The Serrallés operation produced various local rum brands, most of which were short-lived. Inspired by the success of other rum producers in the island, the family decided to launch a refined brand with the intention of exporting it elsewhere. The Don Q brand was launched in 1932, and became popular with locals who considered rival Bacardi either harsher in taste or a foreign brand. When Bacardí opened its distilling operations in Puerto Rico in the early 1930s, it was considered a Cuban brand since its headquarters were in Cuba. Since the 1960s Cuban revolution, Bacardi has had its headquarters in Bermuda, but produces most of its rum in Puerto Rico at the Cathedral of Rum.
By the 1960s, Don Q was available on most of Puerto Rico's important supermarket chains, such as Pueblo and others. It also became available at Amigo.
Destileria Serrallés has been engaged in numerous advertising campaigns for its rums. Sample DonQ advertising Retrieved January 16, 2010. Television ads have run on Puerto Rican channels, and they have sponsored local sports teams, such as Ponce's Leones de Ponce baseball team and their BSN counterpart the Leones de Ponce basketball team. Leones despiden el año con clasificación. Reinaldo Millán. La Perla del Sur. Ponce, Puerto Rico. Year 32. Issue 1570. 1 January 2014. Retrieved 2 January 2014. Don Q also has appeared on a number of films.
Also, in 2010, Don Q scored high at the Spirits International Prestige (SIP) Awards, in San Diego, California. Competing against hundreds of rums from around the globe, Don Q Añejo, Don Q Gran Añejo, Don Q Cristal, Don Q Coco, Don Q Mojito and Don Q Limón were awarded rankings in the “Platinum-Best in Class” and “Gold” categories. In this competition, according to Alberto "Tito" Torruella Bartolomei, Don Q's VP for Manufacturing, all of the Don Q products brought to the competition received awards. Unlike other awards, the SIP Awards select consumers for judges. "It is not the first time that Destilería Serrallés receives an international award. In a recent competition in Las Vegas, Nevada, Don Q Cristal received the top award within the category “Best Mojito”. Don Q Oro also received an award. Carmen Cila Rodríguez. Arrasa otra vez la Destilería Serrallés. Periodico La Perla. Section " Gente." Retrieved August 11, 2010.
In September 2011, the American Academy of Hospitality Sciences awarded Don Q Gran Añejo a five-star rating, something they "don't award to just any rum...In fact they found only one worthy enough of this honor: DonQ Gran Añejo...Gran Añejo is the first rum ever to receive this rare distinction, reserved for the greatest achievements in travel, hospitality products and services. The American Academy of Hospitality Sciences Board of Trustees recognized in Destilería Serrallés for DonQ Gran Añejo exceptional quality and character."
Small sample bottles of the Don Q are also available at , pharmacy, and .
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